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Patty LaDuke
Principal
With a background in consulting, technology marketing, and journalism, Patty is expert in translating complex business strategies and solutions into clear and inspiring narratives.
Patty has worked as a strategist and writer at Active Voice Partners, Indigo Partners, and SYPartners—collaborating with executives and creative teams to craft stories that drive growth, innovation, and change. She also founded and co-leads the award-winning climate literacy initiative Power Over Energy. Prior to that, she worked at NeXT, designing programs to accelerate sales, and helping to launch the company across Europe. Her first job in technology marketing was at Apple, establishing its first customer success story program that showcased customers across global marketing programs.
She started her career in journalism, working at ABC News in Washington, on documentaries for KQED, and as a wire service reporter. She holds a BA in International Relations from Stanford University and an MS in Journalism from Columbia University.